Tips To Open a Successful Restaurant
Every year, many small business owners around the country decide to open a restaurant. Unfortunately, the odds are against them. Sixty percent of these restaurants will fail within the first year, and by the fifth year, 80 percent will have closed down.
One way to increase your odds is to discover the ‘recipe for success’ before you open up, and let those principles guide you through these rocky first years.
- Positive Marketing Approach – Your main intention is to keep your customers happy, isn’t it? To make that possible, having a restaurant management software India that improves customer experience is needed. Trust me, customers really appreciate being able to effortlessly move their bar tab, fragment checks, switch tables and make payments right through the server’s tablet while sitting on their seat.
- Top Customer Service – DO seek out and hire competent managers before you look for employees. DON’T neglect the importance of training before the big opening. It will require an investment, but it is well worth it since you can iron out the kinks before customers walk through the door.
- Investment – DO consider renting equipment instead of buying. This can be particularly advantageous for some pieces of equipment since maintenance on rentals is typically free. DON’T overspend on items like water glasses. The things that are handled the most will also need to be replaced the most.
- Ignoring Social Media – Social media is one of the easiest ways to understand what your customers think about you. It’s a great way to interact and connect with your existing customer base and also a great way to reach out to more. Also, remember you need to respond to any queries and feedback given on the online platform. And sometimes, people may not like something and decide to go public with their grievance, they may be wrong but don’t argue with them, you should correct them but do so politely. You need to understand that there are more people who are seeing that conversation and it doesn’t put you in great light.
- Technology – DO utilize technology like Pepper Touch, Restaurant Management Software or you can say Point of Sale Software where you can give services easily and effectively. But DON’T let technology replace human interaction. Personal interactions are important for restaurants; instead, focus on technology that increases your efficiency.
Restaurants do have a high rate of failure, but that shouldn’t stop your dream of being a restaurant owner. Doing your research in advance and listening to the advice of experts will help you minimize the risk factors associated with opening a restaurant. A good restaurant is always the result of the hard work of a good manager and his crew.